Mom's Against Cooties

An awareness campaign built to generate engagement.

Overview

The American Chemistry Council engaged us to create a safe space for moms to discuss cleaning and disinfection. This community became well known through social media and eventually…. the website. The website features a regularly updated blog with original articles, free downloadable posters and coloring pages, and ways to advocate for the safe and effective use of disinfection products, including bleach. We helped with a strategy for user experience, technology selection, and CMS/web development for the redesign of the Mom’s Against Cooties website. The site was built mobile-first and uses a content management system.