Your commercial real estate website is an essential tool for marketing your listings and attracting potential buyers or renters. Here are five tips for effectively showcasing your listings on your website:
- Use high-quality photos and videos. Visual content is key when it comes to showcasing your listings, so be sure to invest in high-quality photos and videos that accurately depict the properties you’re marketing. Consider hiring a professional photographer or videographer to capture the best angles and features of each property.
- Include detailed property information. In addition to visual content, be sure to provide detailed information about each property, including its size, location, features, and any other relevant details. Consider using a property listing template to make it easy for users to find the information they’re looking for.
- Make use of virtual tours. As mentioned in a previous blog post, virtual tours and 3D visualization tools are becoming increasingly popular for commercial real estate websites. These tools allow users to take a virtual walkthrough of a property, getting a feel for the layout, size, and features of the space.
- Use mapping & advanced search filters. Make it easy for users to find the listings that are most relevant to them by including search filters on your website. These might include options for filtering by location, property type, size, and other relevant criteria.
- Make it simple to get in touch. In addition to providing basic information about each property, be sure to make it as easy as possible for a prospective investor to contact the listing agent. You can do this through call-to-action sections that include a lead form. This lead form can even be connected to your CRM of choice.
By following these tips, you can effectively showcase your commercial real estate listings on your website and attract the attention of potential investors.
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