Your brokerage website is a first impression to your potential clients and an important part of your marketing foundation. You should make it simple for clients to browse and gather listing information. And, you should make it effortless for your team to manage. Here’s a few tips on the features we recommend all self-storage real estate brokerages include on their website:
1. Property Listings
The main reason users are on your brokerage website is to view your property listings – make it simple for them to do so! We recommend optimizing your property listings page to allow filtering properties by Year, MSA, State, Units, and/or NRSF. You can also display a “Call for Offers” calendar to provide a quick call-to-action for users to take the next step.
When clicking through to the individual property landing page, the layout should be succinct and usable. The page should allow potential clients to view photos, call for offer dates, highlights, and locations.
See An Example of SkyView Advisors
2. User Login & Restricted Content
In order for potential clients to view the Property Offering Memorandum and/or Financials, we recommend having some sort of restricted content / email capture in place. You can retain more of your website visitors and also provide a better browsing experience by restricting this content until the prospective client registers and/or logs into the website.
Once logged in, users can view Financials/OM by signing a non-disclosure agreement. This one-time login will allow your brokerage to be more effective and creative with your customers by doing things like “User Favorite Properties”, or Automated NDA to PDF email confirmations.
3. CRM Integration
If you are not using a CRM for sales management, you should set one up today (more on that later). For those brokerages using a CRM, your website should integrate directly with it. It is a huge advantage for your sales team to connect website forms to your CRM.
Salesforce, ReThink, Pardot, and Hubspot can all be integrated to your website form in many different ways. These integrations will help automate leads directly to your internal sales team.
4. Case Studies (Closed Deals)
You did the work. Now reap the rewards. Boost your reputation and show-off your closed deals! Your recent transactions should be proudly displayed on your website. We recommend having a “Done Deals”, “Case Studies”, or “Recent Transactions” page, with your closed property listings that are clickable into a landing page.
Within the individual closed deal landing page, you should list the same information that was on the initial listing, but potentially consider including the Deal Highlights and/or a paragraph about what made that offering unique.
Having the individual page allows you to link directly to this Case Study on social media and Press Releases – Yes, you can send your closed deals to certain PR outlets for link building efforts. All in all, you should not be shy about displaying your closed deals!
Are you looking to enhance your website and grow your brokerage without sacrificing your time?
We are the creative team for commercial real estate brokerages! We help self storage brokers create & grow their website to generate leads & improve sales efficiency.
Contact us today to learn about our web & marketing packages.